Tags: Yorkshire

Designer profile

06 Jun 2013

Designer profile

Harrogate lingerie designer Laura George shares her bridal inspirations and tips for brides looking for the perfect bridal lingerie.

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Q: What do you enjoy most about working in bridal?

I love working within the bridal industry as it gives me the opportunity to design truly special pieces that I know will be remembered and treasured for a lifetime.

Q: How did you get into bridal?

I previously worked as a design director for an international lingerie brand as well as some high street retailers. When I got married in 2008 I realised there was a niche in the market for beautiful handmade luxury wedding lingerie. I then started my own label with a small collection of exquisite wedding garters.

Q: Tell us about your latest collection. Have you a favourite design?

I have recently launched a lot of new designs to create the perfect Trousseau Collection. I love the idea a bride can really personalise her own lingerie collection and make it right for her wedding day. A lot of the pieces can then be mixed within collections to create a mini capsule that can be worn on the wedding day, night, honeymoon and as lounge wear long after.

I love the strapless cami in the Amour des Fleurs range as it can be worn when getting ready and doesn’t leave strap marks, it is then sheer and sexy but still very elegant for the wedding night. I love the long silk and Chantilly kimono with train, as a bride will feel truly special in it, like her wedding dress. It can be worn again and again recapturing those wedding day feelings. My best sellers are the personalised wedding briefs which I think are a real treat for the bride and her partner on their wedding night, they are pure silk and embellished with Swarovski crystals.

Q: Have you a signature style?

I would say my style is very ‘designer with couture detailing’. All of my pieces are handmade in the UK from silks, soft tulles and Chantilly lace. I believe in using the highest quality of fabrics and UK manufacturing. My designs are then embellished with Swarovski crystals and pearls, hand tied bows and beading to give then a unique and special finish.

Q: What do you offer brides?

I spend a lot of time thinking about the bride’s day, what she will be doing, how she will feel and ultimately what she will want from her wedding lingerie. Our pieces then offer this through their quality, design and above everything the perfect fit.

Q: What should a bride-to-be look for in their lingerie?

I would advise a bride to purchase her dress first. A lot of wedding dresses now have fitted tops with great support, so a bra is not necessary. A bride can then concentrate on buying a gorgeous pair of knickers and wedding garter. If her dress is very smooth and fitted, smooth lingerie is the only option. A bride should then think about whether she wants a change of lingerie for the evening, something to wear in bed and on her honeymoon. A bride should look for lingerie that is beautiful, well fitted and makes her feel amazing, as it is after all her wedding day.

Q: Where do you get your inspiration?

My designs are mainly inspired by beautiful fabrics and embellishments. I love combining them to give different textures and details. I then envisage a garment that will look great on the body using what I have combined. It might be a beautiful flower with beads and sequins or a two tone corded Chantilly lace.

Q: What are the current trends? And do you have any predictions to make for next year

Currently I think there is a big trend for all things 1920s due to the release of The Great Gatsby. Another trend which I think is brilliant and love is personalisation, this I predict will grow and grow. The way a couple can personalise their wedding with a theme, colour, style or venue. The way dresses can be altered with a sash or pin embellishment. It is something I am strongly following and hope to expand upon.

Q: Is there any advice you would give brides-to-be?

Enjoy your day it goes very, very quickly!

For more information see Laura’s website at www.laurageorge.co.uk

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