Demand for male engagement rings increases by more than 60%

26 Jun 2019

The rise in demand for male engagement rings has more than doubled in the past year

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Men's engagement rings gained worldwide media attention after Ed Sheeran started wearing one last year following his proposal to Cherry Seaborn. 

According to trend report, Lyst, searches for male engagement rings have risen by 66% compared to last year, with this new tradition set to become even more popular. 

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Men's 9ct White Gold Diamond Wedding Ring, £625 from Beaverbrooks the Jewellers. 

Lorna Haddon, head of diamonds and jewellery at Beaverbrooks the Jewellers, said: “Over the past few years we’ve seen an increase in demand for gents’ jewellery and in particular, men’s wedding bands.

“Traditionally, men’s rings were more classic, with a traditional, simpler design – typically a plain gold band. However, men are now more fashion-conscious than ever, and are becoming more adventurous with their jewellery choices. 

“We’ve seen an increasing number of gents opting for more unique and inspiring designs, which is why we’ve expanded our collection with new metals, styles and non-traditional designs like bevelled and ridged edges, rose gold and bi-metal designs. Men are no longer afraid to go for more embellished, diamond encrusted and ‘flashier’ designs."

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9ct White Gold and Rose Gold Diamond 5mm Men's Wedding Ring, £550 from Beaverbrooks the Jewellers.

With this increase in demand, the jewellers introduced a dedicated men’s category to their website.

"The dedicated ‘Men’s Engagement Ring’ website section features a variety of different styles and caters for every budget," Lorna explains. “When it comes to choosing a men’s engagement ring, the same rules apply that would for a female engagement ring – it needs to complement your style, lifestyle and budget. 

“The overall practicality of the ring is also important to consider, especially for men who work in construction or other physical occupations. Titanium or palladium rings are a popular choice as they are more scratch resistant and durable than other metals.”

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9ct White Gold Diamond Men's Wedding Ring, £675 from Beaverbrooks the Jewellers.

For more wedding and engagement ring inspiration visit our jewellery section on our website. 

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