Cost of engagement in the UK reaches £3k, research reveals
27 Jul 2020
New research has revealed that the average engagement in the UK now costs over £3,000
Weddings may have been put on hold due to the coronavirus epidemic, but that hasn’t stopped couples getting engaged.
Ten years ago an engagement would have been just a proposal and a ring, but the pressures of social media and over-the-top celebrity celebrations have changed this, meaning expectations of how brides and grooms announce their engagements are now a lot higher.
Photography platform, the Shoot, looked at a number of service providers for engagement rings, photographers and party venues - which revealed that the average cost of an engagement in the UK is £3,104.68.
The main focus of an engagement is of course the ring, with the average cost of an engagement ring is £1,458.83. The ‘three months salary’ used to be the rule of thumb when it came to budgeting for a ring, however people have become more wary of splurging on a ring and the jewellery market has become more competitive, so price ranges have diversified.
More couples are booking engagement photoshoots
Platforms like Instagram have played a significant role in the boom of engagement photoshoots, with couples wanting professional-grade and high-quality shots to share on social media - however this will set you back an average of £125 per hour.
Social media has also turned engagement parties into more extravagant affairs, with venue hire for 50 guests, catering equipment and alcohol costing an average of £1,520.75.
Engagement parties have turned into a mini-wedding day
Fiona MacDougall, co-founder of the Shoot said: “Our research has shown that people are now spending more money than ever to make sure they have the perfect engagement and the photos to match.
"We have seen a definite increase in the number of bookings for surprise proposal photoshoots in London. With customers travelling near and far for that picture-perfect moment, it's no surprise that the cost of an engagement is increasing as a result.”
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