Budding beauty

18 Nov 2013

Budding beauty

Floral designer Zita Elze has fresh ideas on how to create the ultimate floral wedding gown

Image gallery

Image gallery

It was during one of my concept and design classes back in 2009, while working with a student from Korea, that I found the inspiration to transform my floral embroidery technique from glass to material, from a floral design to a floral gown. The class is very intense, and I help students develop their own creativity to learn how to design from the heart, and as such produce a piece of work that evokes emotion, like a painting or piece of music. You learn just as much being a teacher as being the student, and on this occasion I also found inspiration that took my floral design to another level. This is how the Living Embroidery Bridal Collection was born.

I do not follow trends. I am told that I start trends, and this is perhaps what happened when I presented my fresh floral gowns at events and exhibitions in London. The first dress was made in collaboration with designer, Ritva Westenius, for a photoshoot at the Saatchi Gallery in 2010, followed by a presentation of my first full floral bridal gown at the Chelsea Flower Show in 2011. For the latter, the bodice was of floral embroidery, comprising lots of rosebuds, seedheads and very tiny, delicate flowers, while the skirt and train was made of literally hundreds of skeleton leaves, all attached onto a silk base. Since then, I created the ‘Stipa’ dress for the Designer Wedding Show (a gown with the floral embroidery bodice and thousands of little bunches of stipa grass for the skirt and train). This gown has since been commissed by brides as their wedding gown, and I decorate the church and venue in the same natural style to create a harmonious, magical effect.

A fresh floral dress is undoubtedly the ultimate ‘wow ‘ for a wedding gown. As a bride will only wear the dress once, and only for one day, why not enjoy the exquisite beauty of fresh flowers combined with haute couture.

Zita Elze Flowers , Zita Elze Design Academy, 287 Sandycombe Road, Kew Surrey, TW9 3LU, 020 8940 0040, www.zitaelze.com

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