Tags: bridesmaid

Brides spend an average of more than £400 on their bridesmaids

11 Apr 2018

A new survey has revealed that brides are spending an average of £229 on each of their bridesmaids

A study of 1,000 brides, carried out by engagement and wedding ring specialists H.Samuel, has unveiled the spending habits of brides on their bridesmaids.

The majority (80%) of those surveyed said they’d had up to three bridesmaids – and with an average cost of £229 per bridesmaid, the cost can easily exceed £400. The bridesmaids’ dresses tend to be the most expensive element, averaging £90.38 each, followed by bouquets at £45.34 and bridesmaids' gifts at £41.41.

The survey also looked at the different types of brides, such as boho, vintage, classic and DIY. Those who described themselves as a vintage bride spent double the average, forking out a massive £433.19 per bridesmaid, while self-identified ‘princess’ brides weren’t far behind with an average spend of £371.58 on each bridesmaid. Unsurprisingly, thrifty DIY brides spent just £134.81 on each bridesmaid.

A spokesperson from H.Samuel commented on the study: “With the average UK wedding costing over £27,000, the amount spent on individual items is bound to play a part in people’s decision making. Our results show that brides value the importance of friendships and spend a long time building relationships with their bridesmaids before asking them to be a huge part of their special day.

“With two-fifths of brides deciding to not have a hen party at all, it appears brides are foregoing this to give their bridesmaids a memento they can keep forever. It’s part of H.Samuel’s heritage to spread love and joy since Harriet Samuel established the company in 1862, and this research shows that brides selflessly put their bridesmaids first to keep them happy. As well as dresses and flowers, brides are splashing the cash on jewellery and accessories to make sure their bridesmaids look on-trend for their big day.”

For inspiration on what to buy your bride tribe, visit the gifts for bridesmaids section of H.Samuel’s website here.

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