Bridal Q&A with Benefit head make-up artist, Lisa Potter-Dixon

24 Mar 2017

Benefit head make-up artist, Lisa Potter-Dixon, offers her expert advice in achieving a wedding make-up look that wows

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Where should a bride start when considering her wedding make-up look and how should this tie in with her dress, hair etc?

Magazines and visual social media sites such as Pinterest and Instagram are great for inspiration. It is always good to keep in mind that make-up should complement the overall look and not detract from everything else. For example a boho chic dress would suit more a natural make-up look, whereas a fishtail gown can be finished with a more contoured, bronzed make-up look. YouTube videos are also brilliant. There’s so much information out there now.

A top tip for brides searching for their perfect make-up look?

Rather than thinking of your hair and make-up after you have chosen the dress, think of the overall look you are going for and how your hair and make-up can provide the finishing touch to the dress to achieve this. Also, remember this is about enhancing your looks. Don’t go for a make-up look that is completely alien to you. You need to feel comfortable and beautiful on your big day. Remember, you’ll be looking back at your wedding pictures forever.


What are the main features to focus on when it comes to bridal make-up?

Your brows can make or break a make-up look so ensure that whatever look you go for your brows look perfectly groomed. A perfectly mapped brow starts at the angle from the corner of your nose, through the inner corner of your eye and arches through the centre, and finally ends at the outer corner of your eye.

Also, your skin is key. Flawless looking skin is what every girl dreams of. Try mixing a highlighter with your foundation to achieve this. Just be sure to mattify the T-zone with a translucent powder. You want to look glowing, not oily.

Top trends for 2017?

Here are my top 10 trends for spring/summer 2017...

But remember, you want your bridal look to be classic and beautiful. You don’t want to look back and think ‘why?'. If you want to try a trend, then do this for the evening part of the wedding. Adding a touch of glitter or a bold lip colour looks amazing for the wedding reception.

How can brides ensure fabulous looking brows in the lead up to the big day?

Brows need to be maintained, so I would start with a brow wax and tint, which you can have done at a Benefit Brow Bar. Try and have one treatment a month for at least three months up to the wedding, so that you know you’ll have your perfect brows on the big day. If you cannot reach a Brow Bar in the lead up to the big day, why not enter our Benefit BrowMobile competition? Our brow experts are hitting the road and visiting the far reaches of the nation to provide some brow lovin’ to remote Benebabes. To win a visit, enter at the Benefit Facebook page and let us know why you deserve a visit from the Brow Mobile.


Any hero make-up products that brides should splash out on?

Yes... a long-wear brow product, like Benefit’s ka-BROW!, is key. This has 24-hour waterproof wear, so it’s guaranteed to last. A primer is also a great way to keep your make-up in place and a tear-proof mascara.

What are the key products brides should buy for touch-ups throughout the day?

  1. A make-up setting spray is great. Not only will it set your make-up, but it will also help to keep your make-up looking fresh. Pixi’s setting mist is my favourite.
  2. A lip balm. You’ll be surprised how dry your lips can get with all the excitment. Rodials Glam Balm Lip is fab. It’s non-sticky and smells like roses.
  3. Your lipstick. Whatever this may be, you’re going to need to touch it up throughout the day. Use it as a blusher too, if you feel you need a pop of colour.
  4. Cotton buds.... My bridesmaids keep these in their bras. These solve many a make-up dilemma, and can wipe away a mess in seconds.
  5. A translucent powder. Key to taking away shine before photos. I love Benefit’s Agent Zero Shine as it’s super lightweight, meaning you won’t look cakey.

Any bridal dos and don'ts?

Check out my Youtube video...

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