Bridal beauty trends for 2018

10 Jan 2018

The key trends in bridal hair, make-up and skincare for the year ahead

Image gallery

Image gallery

For those getting married this year, there are an overwhelming amount of decisions to make. It is easy to get swept up in the big decisions such as the venue, dress and guest list without giving your hair and make-up a second thought. However, it is essential that your beauty choices are made early on so that you can tick this important consideration off the to-do list before you get caught up in the overload of tasks that wedding planning brings.

While consulting with the professionals in-person will help you to settle on a more final decision when it comes to your hair and make-up, here is a helpful overview of the key trends that brides will embrace this year.


While we are seeing drastic cuts and daring colours taking the fashion industry by storm, the world of weddings will forever remain more sheltered. Timeless and classic hairstyles will always have their place, but more modern interpretations serve to bring brides up to date.

New York Bridal Fashion Week is a good place to turn for inspiration and the spring and fall shows for 2018 give us a good indication of what to expect this year.

Spring and summer will invite structured plaited up-dos adorned with flowers and embellishments – akin to those featured at Ines Di Santo, super shiny volume such as that at Reem Acra, low chignons as seen at Peter Langner, and perhaps the emergence of crimped texture à la Jenny Packham.


A post shared by Ines Di Santo (@inesdisanto) on


For autumn, soft waves and deconstructed curls will be in abundance, as previewed at the Pronovias show, and bold top-knots may even reign supreme, as spotted on the Ines Di Santo catwalk. The gypsophila crowns that featured at Reem Acra showcase the continuing popularity of floral garlands, a trend that extends to the floral patterns now seen on wedding dresses.

Bridal hair specialist, Amy Lopez of Yorkshire-based hairdressing group, Westrow, comments on how to get the most out of the floral trend: “Bridal Fashion Week 2018 was awash with dresses embellished with three-dimensional flowers. This fresh take on floral should be complemented with a hairstyle that is equally modern and pretty. A low bun at the nape of the neck is simple enough to let the flowers take centre stage, while for a more English country garden feel, copy the Marchesa Notte (spring) way of doing braids: two intricate but effortless loose scalp braids.”


Images: Reem Acra by MARIA VALENTINO

Hair pulled back into a ribbon will also be a firm fixture with brides this year and beyond. Featured in Marchesa Notte’s fall show, this is a trend that is echoed in the bridalwear trend for bows in 2018 and is already seeing designers jumping on board – such as these beautiful monogrammed hair ribbons from Clara Chatto, perfect for the bride who desires a pop of colour.



English Rose palettes were prominent at the Bridal Fashion Week spring shows, with Mira Zwillinger, Oscar de la Renta and Hayley Paige as just some of the designers who opted for soft coloured make-up to complement their gowns. Blushed cheeks, nude lips, minimalist eyes and a matte pallor define the look that brides continue to love.  


A post shared by Hayley Paige (@misshayleypaige) on

Conversely, fresh faced with a glow will always be a signature bridal look too and the dewy skin seen at Reem Acra exemplifies this trend. However, statement make-up becomes a more solidified option this year, with bold smokey eyes spotted at Ines Di Santo and dark lips at Berta. It seems that brides are pushing the boundaries and challenging convention that little bit more as we further venture into the modern age.



Image: Ines di Santo by FIRSTVIEW

Make-up artist, Kelli Waldock, comments: “One of the major bridal stories and trends for 2018 is the Meghan Markle inspired look... a flawless Hollywood vibe, with a modern princess edge; a glowing complexion is essential, with strong smokey eye make-up and big lashes – top and bottom, and highlighted lids - metallic liner was evident on the 2018 runways. Scarlet red lip colour in a matte finish stood out at Bridal Fashion Week, adding power and independence to devoted, yet seductive, brides.”


Prep your skin well ahead of the big day to ensure a flawless complexion and optimum glow in advance. Your skincare regime should be taken very seriously in the days, weeks and months leading up to the wedding, especially as you’ll be prone to stress-related breakouts and lacklustre skin.

This year is all about savvy skincare as consumers become increasingly aware of the ingredients they are applying to their skin. Gone are the days of chemically engineered substances which boast ground-breaking results and an ever-youthful appearance; now ‘clean’ products are coming to the fore as more natural ingredients are employed for their skin-friendly properties.

Korea is leading the way in skincare with beauty innovations that cannot be beaten and the rise in K-Beauty (Korean beauty) is more evident than ever before. It teaches us that feeding and nourishing your skin with the right ingredients is key and in turn, promotes all-round health and wellness. As such, K-Beauty products are packed with natural extracts; from the anti-ageing effects of aloe and moringa, to the revitalising qualities of green tea and even snail mucin – it is clear to see why the Koreans are leading the way in savvy skincare.


Image: Noah Buscher via Unsplash

A good skincare regime should consist of cleansing, toning and moisturising every day and night. Pay attention to your Y-zone (lower face, neck, and décolletage) as well as your T-zone (forehead, nose, chin and mouth area) and don’t neglect the rest of your body either.

Caroline Swaffield, make-up artist at Amazing Face in Dorset, advises what Korean beauty products to use: “Konjac sponges, to cleanse and exfoliate, are awesome and are one of the reasons Asian women’s skin is so flawless. These sponges eliminate daily toxins and make-up and come in several types. Only exfoliate once a week; it’s too easy to do it frequently and strip the skin too far back with no recovery, leaving it weakened."

"Mizosn Honey Black Suger Scrub is fantastic to revive sluggish skin," continues Caroline. "And Missha Super Aqua Ultra Water Cream is a beautiful product that adds moisture without the greasy feeing and is great as a primer too. It retains the moisture within your skin with baobab tree extract and controls excess oil production throughout the day.”

Eco-friendly products continue to strike a chord more than ever with brides-to-be looking to overhaul their beauty regimes. Paul Richards, founder of online store Herbfarmacy, says: "From 100% organic make-up and skincare products to recyclable packaging solutions, 2018 is the year that the beauty world embraces eco-friendly ingredients like never before. Say goodbye to harmful parabens and non-biodegradable containers, and hello to cruelty-free skincare treats such as all-natural rosehip oil, face cream and beauty balm. Aiding beautiful results from the inside out, these planet-friendly alternatives to our favourite skincare essentials promise brides the ultimate in ethical beauty."

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