Bridal Beauty Festival launches brand new bridal beauty box
22 Mar 2021
Bridal beauty subscription service, The Bridal Beauty Festival, has released a sneak peek inside their new spring beauty box
Demand for beauty subscription boxes has risen dramatically over the last few months - as brides are unable to try out and test products in store, door stop delivered beauty is the perfect pick me up.
Launching in 2019, The Bridal Beauty Festival brings together live beauty shows, the latest beauty news and expert tips for the beauty obsessed bride-to-be.
After launching their first box just last year in 2020, the brand has grown rapidly to include top brands such as Charlotte Tilbury, PIXI, St. Tropez, Charles Worthington, Caudalie, Clarins, Bobbi Brown and Emma Hardie.
Talking about the inspiration behind the Bridal Beauty Festival box, founders Arabella Dupont and Sophie Cullen said: "Our aim has always been to add a shop onto the brand but with the pandemic restrictions forcing us to delay The Bridal beauty Festival, we decided to launch quicker than anticipated.
"We realised there was a massive gap in the market for a bridal focussed beauty box. The market is crammed with beauty boxes, but nothing was aimed at the bride, her bridal beauty journey and wanting to try and sample new products. When a bride gets engaged we know that she wants to overhaul every aspect of her health, beauty and makeup regime to ensure her skin and makeup are perfect for the big day.
"We had been inundated by brides asking for samples, brands to look at and what to try. Plus, the amazing beauty brands we work with at the shows were desperate for brides to try their products - so we decided to launch a quarterly seasonal makeup and beauty edit crammed full of brands we love and products we’re obsessed with."
The covid-19 pandemic has stopped wedding prep in its tracks, with brides resorting to at home face masks, waxing, self tanning and manicures.
"The pandemic has hit the wedding and events industry hard. We have been affected as have so many of our wonderful friends and colleagues from the wedding planners, venues, florists and cake designers", says Arabella and Sophie. "It’s been a tough road for all so we were very excited to see restrictions to be eased and hopefully by the summer weddings will resume in all their glory. We just hope that these dates do not change and restrictions can ease - the uncertainty is devastating for the industry and many couples have been left in limbo regarding whether or not their wedding this year will go ahead."
However, for those planning beauty prep from home, the Bridal Beauty Festival box offers different sized boxes for you to indulge, pamper or just try out.
"The Ultimate Beauty Box was our debut launch with which we partnered with Influencer and celeb MUA Hannah Martin", says Arabella nd Sophie. "The new Spring Box sees different brands and products but just as fabulous. Very excitingly we even have Charlotte Tilbury on board offering a full size makeup product. The Mystery Boxes are one-off launches which we add samples supplied by our brilliant beauty partners."
The Spring Beauty box is available from March 26th.