Average cost of bridesmaids’ dresses revealed

21 Jun 2018

A new survey has unveiled the average price tag of a bridesmaids' dress

Women’s fashion brand Oasis Fashion has surveyed 1,596 bridesmaids and 672 brides to uncover the truth about bridesmaids’ dresses. The findings suggest that bridesmaids are generally unwilling to cover the costs of their dresses, with more than a third of bridesmaids believing that brides should at least contribute toward the cost of their dress, and 59% stating that brides should pay in full as a gift to their maids.

With the bride expected to cover at least part of the cost, the price is predictably an important element. The survey found that 80% of brides spend more than £50 per dress, with the majority (44%) of brides spending between £51 and £100. The average price per dress was found to be £114 – with an average of three bridesmaids attending, this could add a massive £342 to the bridal bill.

Despite the price tag, just 37% of brides take full control over what their bridesmaids’ dresses look like; in fact, 35% of brides simply supply their maids with a colour and leave the style, fit and accessories to their bridesmaids, and 4% of brides choose to have no control whatsoever over the bridesmaids' gowns. Luckily, it seems to work out for most bridal parties – 97% of brides believe their bridesmaids are happy with their dresses, a disparity of just 16% as a massive 81% of bridesmaids are actually pleased with the final choice.  

Briony Garbett, customer director at Oasis Fashion, said: “The findings gave us a fascinating insight into how bridesmaid dresses are purchased. While it’s no surprise that the bride often gifts the dresses to her bridesmaids, it’s interesting to see that an increasing number of brides allow their maids to lead on the decision-making process when it comes to style and fit, preferring instead to offer a simple colour swatch as a steer.

“Our bridesmaid collection was launched in response to an increasing demand from our customers for affordable dresses in a variety of styles and colours, and its runaway success proves that bridal party style can be found on the high street.”

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