Art Deco style

09 Jun 2014

Art Deco style

A group of talented suppliers got together to collaborate on a beautiful Art Deco styled wedding photo shoot at The Midland Hotel in Morecambe.

Photographer Julie Lomax and cake decorator Rachel Hanna teamed up with Vicky Cruse at The Midland Hotel to create something really special for this Art Deco styled shoot. The Midland was originally built in 1933 and is the epitome of Art Deco elegance and glamour. In 2013 the refurbishment began and it was lovingly restored and transformed to perfectly blend the original grandeur with a luxurious modernist style.


The team spent a long time searching for the perfect suppliers to collaborate with and certainly struck gold with a beautiful selection of headpieces, statement jewellery, flowers, dresses and not forgetting the classic black tuxedo. With a talented hair stylist and expert make-up artist the modernist Art Deco glamour vision was created.


Julie from Bolton-based Julie Lomax Photography was keen to keep the shoot as in-keeping with her natural-light style as possible, something that was relatively easy at The Midland given its huge windows. Capturing all of the different details while strongly featuring the character of the hotel was something really important to Julie who spent time assessing the location prior to the shoot to ensure she got the best photos possible on the day.


The beautiful dresses were a selection of beaded Jenny Packham gowns - Rose, Eden and Esme from Mears Ghyll Bridal in Lancaster. A stunningly simple Maggie Sottero Oriana dress was provided by Butterfly Bridal in Lancaster.


Samantha from Isobel Hind Couture is a very talented jewellery designer and her collection of jewellery and headpieces is really something special. Her unique style translates wonderfully to this collection which caught the eye of celebrity stylist and designer Kate Halfpenny who now stocks pieces from the range in her London showroom.


Jane from HF Couture in North Yorkshire has been designing bespoke and unique headdresses, tiaras and bouquets for over five years and they really are beautiful. In fact, Jane has recently been commissioned by British bridal designer Madeline Isaac-James to create a range of accessories to match her 2015 bridal collection.


A wedding isn’t complete without flowers and Bolton-based florist Victoria from Lancashire Floristry didn’t disappoint when she created two stunning bridal arrangements with matching buttonholes for the groom. The first was a collection of black cala lilies, ivory roses, brunia, black eyed chins and gorgeous succulents. Victoria also made an amazing Art Deco style fan of flowers using piped hyacinth heads, tulips and beautiful white orchids, all wired together with a jewel beads.



Rachel, one of the shoots organisers, from Marie Antoinette Cakes, created a black, white and silver Art Deco themed cake for the shoot with clean lines, sharp edges, geometric shapes and patterns. Her award winning cakes are renowned for their eye catching design and delicious recipes.


Debra from Ruby Red Lips Make-up is based at her studio at the beautiful Last Drop Village in Bolton and has a real passion for make-up and really making you and your bridal party feel extra special. For this shoot she created really strong eyes and lips and took inspiration from the flowers with deep purple on the eye lids and on the lips.


Alex Lee from Sarah’s Hair in Bolton was the hair stylist on the day and spent time beforehand understanding the models hair, researching Art Deco hair styles and understanding the headpieces before deciding upon a style. She used thin tongs to create curls which were then softened to create a modern, softer version of the classic finger wave. Alex was then on hand throughout the course of the day to fix various headpieces into place which she made look a lot easier than it actually is.


Finally, Chelsea Leigh Edgar, Miss Bury 2014 was the stunning bride for this wonderful shoot and looked amazing. Peter Smithson was the groom.




Photography: Julie Lomax Photography,

Venue: The Midland Hotel, Morecambe,

Bridal dresses: Mears Ghyll, Lancaster,; Butterfly Bridal, Lancaster,

Accessories: Isobel Hind Couture,; HF Couture,

Grooms outfit: Slaters, Bolton,

Flowers: Lancashire Floristry,

Cake: Marie Antoinette Cakes,

Make-up: Ruby Red Lips Make-Up, Bolton,

Hair: Sarah’s Hair, Bolton,

Models: Chelsea Leigh Edgar and Peter Smithson


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