Allure Bridals Disney Fairy Tale bridal collection

14 Oct 2020

Allure Bridals have collaborated with Disney for a bridal collection perfect for the modern day princess

Images: Disney

For many growing up, Disney princesses were the inspiration for finding your 'happily ever after' with your one true love. As well as finding your perfect prince, they also set the bar for the ultimate wedding dress.

“So many brides grow up admiring their favorite Disney Princess characters and are inspired by their journeys, gowns and stories of the classic films," says Allure Bridals CEO Kelly Crum. “Our design team worked tirelessly on each of these incredible gowns, as each dress features intricate detailing specifically inspired by the timeless characters known and loved by all of us at Allure and Kleinfeld, as well as our brides. With the success of this 2020 collection in the United States, we are thrilled to expand this collection overseas.”

From 'Cinderella' ballgowns to off-the-shoudler 'Snow White' necklines, Allure Bridals have nine brand new gowns inspired by Disney princesses.  



This mermaid style gown features cascading layers of soft tulle and organza to invoke the rolling waves of the ocean. Ruching on the strapless, sweetheart neckline is feminine and flattering, and covered buttons down the back of the gown create an elegant and dramatic effect.

SHOP: The 'Ariel' gown at Allure Brides




This strapless gown, with soft-sweetheart bodice is layered in sparkling beaded lace, features a delicate fitted waistline, accentuated with Alencon lace detail. The tulle and sparkling tulle combine in a romantic ballgown skirt. The detachable lace cape is detachable and is a beautiful way to accessorise a strapless gown.

SHOP: The 'Aurora' gown at Allure Bridals




The signature to Belle’s gown from Disney’s Beauty and the Beast includes soft pickups on the skirt create the delicate fall. Blooms of embroidered Venise lace and sparkling seed beads embellish the bodice and an off-the-shoulder neckline makes this classic silhouette feel beautifully modern.

SHOP: The 'Belle' gown at Allure Bridals




Arguably the most iconic Disney princess gown, the Cinderella inspired gown features a dramatic v-shaped bodice adorned with hundreds of crystals and Alencon lace appliques. Capped sleeves add feminine glamour and the shimmering, sparkling tulle within the skirt illuminates this enchanting ballgown making it wedding transformation ready.

SHOP: The 'Cinderella' gown at Allure Bridals




Inspired by royal elegance, the Jasmine gown feature luxurious stretch crepe for a flattering fit and flare silhouette with opulent Venise lace train and crystals covering the off-the-shoulder bodice. 

SHOP: The 'Jasmin' gown at Allure Bridals




The silhouette evokes the empowering feel of Pocahontas, featuring all-over cotton lace applique that features a stunning motif. Accented with a sweetheart neckline and detailed spaghetti straps, this gown accentuates and flatters.

SHOP: The 'Pocahontas' gown at Allure Bridals




Evoking freedom and romance, the Rapunzel gown features cotton lace v-shaped bodice, feminine cap sleeves, soft flowing chiffon and tulle to give the skirt a dreamy quality. Rapunzel’s iconic cascading braid has been reimagined with a dramatic floor-length, sheer, tulle ribbon — this eye-catching back detail is perfectly suited to replace a traditional veil.

SHOP: The 'Rapunzel' gown at Allure Bridals


Snow White


Mixing traditional with a vintage flare, the Snow White gown features elegant embroidered lace over a scooped neckline, layers of organza and sparkling tulle. Bespoke lace accented with blossoms and sparkling floral appliques cover this gown evokes the gentle beauty of the fairest of them all.

SHOP: The 'Snow White' gown at Allure Bridals




Inspired by the opulence and elegance of the Jazz Age, the Tiana gown features a strapless, sweetheart neckline, tiers of soft tulle and Alencon lace emphasising a modern style with a vintage twist. 

SHOP: The 'Tiana' gown at Allure Bridals

Prices range from £1,200 to £2,500. The collection will be coming soon to stores throughout the United Kingdom of England, Scotland, Wales and Northern Ireland, as well as the Republic of Ireland.


Click here for more wedding dress inspiration!

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