Allum & Sidaway opens bridal boutique in Wiltshire

The award-winning jewellers have branched into bridalwear, offering a one-stop shop for their bridal customers

Situated on the first floor of the Salisbury showroom, Allum & Sidaway's new bridal boutique features wedding dresses, accessories, jewellery and gifts. 

Allum & Sidaway Bridal is a new venture for the independent family-owned jewellers who have five stores spanning Dorset, Wiltshire and Hampshire and are celebrating their 77th year in business. 

Managing director Jason Allum says: "We are very excited to launch A&S Bridal. We are always on the lookout for new ideas and collections and while this is not jewellery and watches, it felt like a natural fit. Bridal business is one of our favourite aspects of our trade, helping couples to find their perfect wedding rings is such a privilege. Now we can extend our bridal offering to deliver the ultimate personalised experience; a true destination store for your big day."

Bridal manager Philippa Goodchild explains the boutique's appointment-only service: "Our appointment-only service ensures each bride receives the attention and time she deserves. Our brides feel relaxed and pampered during their one to one appointments. Our experienced team will get you to 'sit back and relax'... and then the fun begins. From classy to boho wedding dresses – we have your back."

To book your appointment, call the team on 01722 325907 or email bridal@allumandsidaway.co.uk.