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A jeweller's guide to choosing your wedding jewellery

14 Nov 2018

Finding your perfect wedding day jewellery is no mean feat. We consider why bespoke design can be just the solution

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Getting engaged is one of the most exciting moments in life - your engagement ring will hold sentimental value and remind you of that precious moment, forevermore. The same is true for your wedding bands and bridal jewellery. From the ring that’ll be worn for a lifetime, to an heirloom necklace or pair of diamond earrings, getting your wedding day jewellery right is just as an important, personal choice as the engagement ring itself.

Hearts of London is a contemporary, bespoke jeweller situated in London’s famous Hatton Garden, offering a highly personal service, to ensure every engaged couple finds the wedding rings that they will cherish for years to come. Couples can browse a varied selection of plain and diamond set wedding rings, or can opt for a totally original, one-off design. Hearts of London’s bespoke service sits at the heart of the business, allowing brides-and grooms-to-be the chance to create rings that are both unique and deeply personal.


Brett Afshar, fine jeweller at Hearts of London, says: ‘Whether you choose a design from our core collection, or commission your own piece of jewellery, everything we produce has been crafted from scratch, by us, for you. With an in-house workshop, skilled designers and master goldsmiths, we’re able to produce our bespoke pieces at no extra cost to our customers. When it comes to precious jewellery, knowing exactly what you’re buying is crucial, which is why we provide an advice-led approach during our consultations with clients. There’s no hard-sell here, and instead our consultants will work with you to find the perfect balance of quality, price and value for money."

When searching for your wedding rings, you should take into account the size, shape and look of your engagement ring to ensure the perfect bridal set. Not only should your wedding ring look aesthetically complementary when paired with your engagement ring, but a comfortable fit should be equally considered.

“Some engagement ring designs aren’t what we call ‘wedding band-friendly’, as they don’t have a straight edge for the band to sit flush against.” Brett explains this isn’t an issue for the jewellers at Hearts of London: “Our goldsmiths can contour your wedding band to sit seamlessly against your engagement ring and provide a perfect bridal set, even if you’ve bought your engagement ring elsewhere.”


Using the engagement ring as a starting point, the team of gemmology experts and master craftsmen conduct a consultation with each couple to discuss their ideas, which are then passed to the in-house designer who creates a computer-aided design. A 3D printing facility allows the bride and groom to try on the rings before committing to their designs, which are then crafted in the Hearts of London workshop. Dependent on the complexity of the ring design, the process can take anywhere between 1-4 weeks with plain bands taking less time than more intricate diamond set rings. Hearts of London recommend booking your first consultation at least a couple of months in advance of your big day.

The style of your wedding day jewellery should undoubtedly be a personal choice; a reflection of you and your other half. Many grooms choose to surprise their brides with something special on their wedding day. Why not create the perfect pair of earrings, tennis bracelet or diamond pendant to match your bride’s wedding ring? That has to be the ultimate wedding day gift.


When it comes to bridal style, Brett is seeing a rise in brides adding their personal touches to classic designs: "Fluid and organic designs are becoming more prevalent with customisation allowing for shaped wedding bands, and the use of fancy shaped diamonds in eternity rings, such as marquise or princess cuts. The trend for men’s wedding rings rarely veers away from the traditional plain band. Having said that, we are seeing guys ask for more brushed metal finishes and cut grooves in their rings to add a bit of personality. Engravings and laser hand-scripted messages are another way to personalise the inside of your wedding rings which most of our clients choose to do, often with the date of their wedding or proposal.”

So why choose bespoke? Aside from the obvious draws of creating something totally personal, the bespoke route can offer major savings. “There’s a common misconception that bespoke jewellers will be more expensive than off-the-shelf jewellery. In reality, we’re able to make considerable savings by producing everything in-house, meaning we can pass savings on to our customers.” Aside from the financial bonuses, there’s nothing quite like the sentimental value of bespoke wedding jewellery: “Seeing your piece go from concept and design to craft is special. Off-the-shelf jewellery doesn’t quite have the same sentiment as something that’s made for you, and only you.”


Hearts of London is launching a brand new website in late 2018. If you’re interested in enquiring about Hearts of London’s service, you can reach the team on 020 7242 3100 or online @heartsoflondon

** Quote 'Bride Magazine' in store for £100 off your wedding rings **

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