19% of Brits plan to renew their wedding vows

27 Jun 2017

More Brits than ever are planning to renew their wedding vows, with Londoners the most likely to host a second ceremony 

A recent study by American Express has revealed that nearly a fifth of British couples plan to renew their vows and spend an average of £1,644 doing so.

Londoners are the most likely to have a second ceremony, with 33% saying they have renewed their vows or have intentions to do it, followed by couples in Birmingham (21%) and Leeds (19%). However when it comes to the cost of reaffirming their commitment, Liverpudlians surpass Londoners – spending (or planning to spend) £2,285 versus £2,142 - followed by Mancunians (£1,990).

Jenny Cheung, director at American Express says, “It’s heart-warming to see that many couples are reaffirming their commitment to one another, whether they have been married five years or five decades."

"Our research showed that for more than a third (35%) of couples, renewing their vows coincides with a milestone anniversary, and a quarter (27%) see this as an opportunity to have the wedding they always dreamed of but perhaps couldn’t afford the first time around."

In response to the findings, American Express has offered these top tips for those planning to renew their vows or those attending a celebration:

1. Home is where the heart is

Rather than booking a wedding venue, consider hosting the celebration at your home or in your garden. After all, what better place to celebrate renewing your vows than the home where you’ve shared many happy memories with your spouse? Alternatively, booking a private room at a restaurant is a fuss-free option.

2. Call on your friends

Involve your family and friends in your special day. Not only will it make the day more meaningful, but it can also help you cut costly wedding expenses you don’t necessarily need or want. If you have a friend who is a baker, ask them to create the wedding cake, or ask a creative friend or your children to make the bouquets and buttonholes.

3. Nostalgic gifts

If you are attending a vow renewal ceremony then chances are you’ve known the couple for a long time, so create a bespoke gift that revisits fond memories you have shared with them during their marriage. A DIY gift such as a bespoke photo book or a vintage bottle of wine from the year of their marriage is a sentimental, yet affordable, gift option.

4. Make a charitable gift 

If you do not want guests to give you gifts for your vow renewal, designate a charity for well-wishers to make a contribution if they so wish.

5. Points make presents

Check how many rewards points you have on your credit, charge or store card. You may have enough to get a wedding gift with your points, which means you can give a present without spending a penny.

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