Wedding guest outfits to avoid this season

20 Apr 2017

Based on search, sales, and active browsing figures across its 12,000 partner brands alongside a qualitative survey of 100 brides-to-be, global fashion search engine Lyst has compiled its predictions for the 2017 wedding season. 

It’s always difficult to find the perfect outfit for a wedding, with lots of elements to take into consideration such as the dress code, the weather, the theme, and more. Every wedding guest wants to look fashionable and be on-trend, but nobody wants to arrive at a wedding wearing the same outfit as the person next to them. According to Lyst’s data, these are the outfits to avoid this wedding season – because everyone else will be wearing them. 

Dark Florals

There has been a 72% increase in searches for dark florals in the last 3 months, with dresses by brands Zara, MSGM, and Givenchy being the most popular. Instead of florals, take a look at the embroidered tulle dress trend instead. Views have increased by 79% over the last year, and there is a huge variety available.

A-Line Skirts

A-line skirts have been outselling pencil and maxi skirts by 2-to-1 this year. If you want to stand out from the crowd, be daring and wear a jumpsuit instead. Searches for jumpsuits are up by 42% compared with this time last year.

Cult Wedding Guest Brands

Searches for Reformation have increased by 33%, and searches for Solace London have increased by 62%, suggesting that you will see a lot of outfits by these brands at 2017 weddings.

The Self-Portrait Guipure Lace Midi Dress

This dress was clicked on once every 3 minutes in March. As beautiful as the dress is, statistics suggest that it could be incredibly popular this season. Instead, you could invest in some quality tailoring such as silk palazzo trousers. This pair by Gucci has been slowly increasing in views since the start of the year.


Red was the most searched-for colour for dresses between £100 and £200 in March, followed by pink. If you want to stand out whilst staying on-trend, search for pastel blue colours instead.

Lyst has launched a brand new bridal feed, where you can find all your wedding essentials in one place. For more information, visit